Last Updated: June 25, 2023
This Privacy Policy describes how Vendigi, Inc, collects, uses, and shares personal information. This Privacy Policy applies to personal information we collect from you when you access and use our website(s) or other platforms or properties (“Properties”), communicate with us by email or through social media, or otherwise interact with us. This Privacy Policy also applies to personal information we collect from other sources, including third-party providers of marketing data and public sources.
By “personal information,” we mean information that uniquely identifies an individual, such as name, phone number, or email address and information that we link to a unique identifier(s). If information is de-linked or de-identified, we do not consider it to be personal information. For example, a postal address would not be personal information if it were included in a list of addresses without names or other unique identifiers.
Our business is business-to-business (B2B), not direct-to-consumer. We provide our clients with marketing data products and services, such as marketing offerings, validation of consumer identity, and modeling and analytics using data that we obtain from publicly available information and third-party marketing data providers and other third-party data sources. We include data we receive from third-party sources in the products and services we sell only to the extent that we have the right to sell or share that data under the agreements with the data sources. We will not collect data directly from you or other individuals for this purpose, and any person can request that their information be removed from our database for the marketing data products and services that we sell to our clients. See the section below entitled Managing Your Personal Information/Opting Out of Vendigi's Marketing Data Database.
When a person interacts with us, it is usually in their business role (i.e., as a representative of a client or a potential client for our data marketing and analysis products and services). Even in business interactions, however, a person could still provide us with their name and other personal information. When you interact with us, we will collect your personal information and use it to interact with you as described in this Privacy Policy. As noted above, we will not include information that we collect directly from you in our database for the products and services that we sell to our clients. However, if we obtain your personal information from public sources or third-party sources, it may be included in that database unless you opt out.
References to Vendigi also include companies providing services to Vendigi and our business partners, to the extent that such parties are collecting, using, or sharing personal information for us or on our behalf. This Privacy Policy applies to information collected by those companies only when they provide it to Vendigi.
We may change this Privacy Policy from time to time. If we make changes, we will notify you by posting the updated Privacy Policy on our website(s) and updating the effective date at the top of this Privacy Policy. In some cases, we may provide you with additional notice, such as adding a statement to our websites’ homepages or sending you a notification. We encourage you to review this Privacy Policy regularly to stay informed about our information practices and the choices available to you.
If you do not agree with the terms of this Privacy Policy, please do not continue using the Properties or otherwise interacting with us.
We collect information you provide directly to us. For example, we collect your name, email address, contact phone number, and other information when you fill out a registration form, contact our sales teams about our products and services, or otherwise transact business with us; subscribe to our promotional marketing programs; request customer support; or otherwise provide us with content that includes personal information.
When you access or use the Properties or when we send you emails, we and our advertisers may use tracking technologies to automatically collect information about you. Automatically collected information may be associated with a unique browser, device identifier, or Internet protocol (IP) address, but we do not consider it to be personal information unless it is linked to your unique identifier(s).
When you receive emails from us, we collect information about whether and when you opened the email, whether you clicked on the images and links in the email, and whether your computer or mobile device is capable of receiving HTML-based email.
Vendigi obtains personal information from third-party marketing data providers, and sources of publicly available information.
We may combine personal information we have about a consumer (for example, an email address) with information obtained from other sources (such as name, telephone number, and mailing address), in accordance with applicable law.
We may also aggregate (group) or de-link/de-identify (anonymize) information. Aggregated, anonymized data is not personal information subject to this Privacy Policy, and we may use it for any purpose. We may also share aggregated and/or anonymized information with third parties.
In general, we use the information we collect to operate our business, including:
We will not collect additional categories of personal information or use the personal information we collect for materially different, unrelated, or incompatible purposes without providing you notice.
We share personal information as follows:
Clients & Partners
We sell, rent and otherwise share personal information to our clients and third-party marketing partners for them to use in their commercial purposes as part of our marketing data products and services, when we are legally and contractually permitted to do so (for example, if the collected information is publicly available or we are permitted to sell or share it under the applicable agreements with the data sources).
Companies Providing Services to Vendigi
We share information with third-party vendors, consultants, and other service providers that are providing business services to Vendigi. For instance, we may share information with a third-party service provider that hosts the Properties, provides customer service, sends out emails, serves ads on the Properties or on a third-party platform, or monitors or analyzes data. Such companies will have access to personal information only as necessary to carry out their work and are prohibited from using it for any other purpose.
Companies with Whom a Person Has an Existing Relationship
If a person is already a customer of or otherwise has a direct relationship with a business partner of Vendigi (an “Existing Relationship Company”), we may disclose certain information about that person to that Existing Relationship Company. If that person is a match to a customer on the Existing Relationship Company customer list, we may provide the Existing Relationship Company with information such as the groups or segments he or she belongs to (such as mover or homeowner) and demographic information about the person and his or her home (such as estimated household income and square footage), so that the Existing Relationship Company can provide him or her with more relevant advertising, products and services. We will not give the Existing Relationship Company any contact information, unique personal identifiers, or unique financial information unless for another purpose permitted in this Privacy Policy. However, the Existing Relationship Company may already have some or all of that information (because of its existing relationship with the person) and they will be able to link the person with the other information about him or her that we provide to them.
Compliance with Laws and Policies; Protection of Rights
We may disclose personal information if we believe disclosure is necessary to comply with any applicable law, regulation, or legal process, to cooperate with government or law enforcement, or to avoid legal liability; to resolve complaints or disputes; to investigate and resolve technical issues, security incidents, fraud, abuse, and illegal activities; if we believe a user’s actions are inconsistent with the spirit or language of our user agreements or policies; or to protect the rights, reputation, safety and property of Vendigi or others.
Strategic Transactions
We may disclose personal information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business or in a bankruptcy, liquidation, dissolution or similar transaction. In the event that we or all of our assets are acquired in such a transaction, our collected information would be one of the transferred assets.
Professional Information
We do not consider business information to be personal information. Accordingly, we may share business names, owner/proprietor names, business contact information and other business-specific information with third parties for any purpose.
We take reasonable measures, including administrative, technical, and physical safeguards, to restrict access to your personal information and help protect it from loss, theft, misuse, and unauthorized access, disclosure, alteration, and destruction. However, no such measure is 100% secure.
The Properties may contain links to other third-party websites and services, either directly or through advertisements on the Properties. Vendigi is not responsible for the content or privacy practices of websites operated by third parties, including our advertising partners and networks. We encourage you to review the privacy policies of third-party websites and services before providing any information to them.
Access to Personal Information in Vendigi's Marketing Data Database
At Vendigi, we believe it is important to provide consumers with clear information about the data available in our internal marketing database and the database for the marketing data products and services that we sell. You may request access to learn what information about you and your household is in the Vendigi marketing databases by sending an email requesting 'Access to Personal Information' to privacy@vendigi.com including your full name, address, phone number, and email address.
Updating Information
Vendigi maintains quality control procedures designed to ensure that the information we compile and process is as accurate and complete as possible. We respond promptly to questions from clients and consumers about the accuracy of information.
You may request to correct, update, amend, or remove information in our databases by emailing us at privacy@vendigi.com.
Opting Out of Vendigi's Marketing Databases
As described above, our databases for marketing data may include your personal information. To opt-out of Vendigi’s internal marketing database or Vendigi’s database for marketing data products and services, please contact us via email at privacy@vendigi.com. Once an opt-out request is processed, Vendigi will no longer share your personal information with the entities detailed in 'HOW WE SHARE INFORMATION' other than required when for 'Compliance with Laws and Policies, Protection of Rights'. Please note that your personal information may be retained by the third parties with whom such information has already been shared, and opting-out of our databases will not prevent other companies from sending you direct marketing materials or making telemarketing calls.
The National Advertisers and its Data & Marketing Association division (ANA/DMA) provides individuals with a form to use to have their names removed from direct marketers’ commercial US mail and e-mail lists. Vendigi honors opt-out requests made through this service. To register your request, visit www.dmachoice.org.
Cookies
Most web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove or reject browser cookies. Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of the Services.
Our Services are not directed to children, and you may not use the Properties or use or purchase our services if you are under the age of 18. We will not knowingly collect, use or disclose data on anyone under the age of 18 for marketing purposes or include their data as part of our data marketing products and services. If we learn that we have collected personal information of a child under 18, we will make commercially reasonable efforts to delete such information from our files.
Your California Resident Privacy Rights
Under the California Consumer Privacy Act or CCPA, California residents have certain rights regarding their personal information, including:
To exercise any of the above rights, please email privacy@vendigi.com with a subject line of “CCPA Request” and include your full name, address, phone number, and email address and indicate which of the above rights you wish to exercise.
Your Nevada Resident Privacy Rights
If you are a resident of Nevada, you have the right to opt out of the sale of certain kinds of personal information (such as name, physical address, email address, telephone number and other personal information collected through a website) to purchasers that will then license or sell the covered information to additional persons. You can exercise this right by emailing us at privacy@vendigi.com with the subject line “Nevada Do Not Sell Request.” Nevada law specifies various transactions that are excluded from the definition of “sale”; if you exercise this opt-out right, you will not be opted out from transactions that the law does not deem to be sales.
Vendigi retains personal information as long as it is needed for business or legal purposes. We retain transactional information for at least seven years to ensure we can perform legitimate business functions, such as accounting for tax obligations. We also retain your information as necessary to comply with our legal obligations, resolve disputes and enforce our terms and policies.
Vendigi’s Properties and Services are hosted and performed in the United States. This Privacy Policy is subject the laws of the United States of America and the state of Florida, without regard to conflict of law principles. If you reside outside of the United States, you are responsible for complying with local laws in connection with your use of the Properties and the Services, and you consent to the collection, transfer, storage, and use of your personal information in the United States in accordance with this Privacy Policy.
The laws governing processing of personal information vary depending on the jurisdiction in which you reside. To the extent the laws of your jurisdiction are more restrictive than the terms of this Privacy Policy, it is Vendigi’s policy to follow the requirements of those laws to the extent those laws are applicable to Vendigi’s activities or your personal information.
Vendigi provides consumers with a process for filing a complaint about our practices or procedures. This process specifies what information must be included in the complaint and where it should be directed. To learn how to file a complaint, e-mail us at privacy@vendigi.com.
Please address comments or questions to privacy@vendigi.com.